"Broadband providers are more likely to manage traffic for the most popular video streaming sites, such as YouTube and Netflix, because those services account for much of the traffic across their networks," noted Brett Sappington, senior director of research at Parks Associates.
From the article "Despite Emmys, Road Ahead Is Bumpy for Streaming Services" by Peter Suciu.
Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...
