New research from Parks Associates suggests that consumer confidence in the security of their data is slipping—and not only that, it is also starting to impact adoption.
The new report shows that after years of gradual improvement in consumer confidence, trust levels are declining: fewer consumers today believe they can trust companies with their data or that they receive meaningful value in return.
From the SecurityWorldMarket.com article, "Consumer trust in data privacy is beginning to wane"
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According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...
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