According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.
From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille
Google has included a hardware switch on the unit that shuts off both the camera and microphone. "The ability to shut off both the camera and the microphone will appeal to those who have privacy conc...
In fact, 76 percent of respondents to a recent Parks Associates survey used their smartwatch to track steps. Sixty percent used them as a heart rate monitor, and 53 percent to track calories. Overall,...
Sonos' Flex program addresses one of the biggest barriers to consumers shopping in the connected market, noted Chris O'Dell, research analyst at Parks Associates, an Addison, Texas-based market resear...
"NBC has announced its own service that will launch in 2020, and CBS' success is part of the motivation," said Brett Sappington, senior research director at Parks Associates. "NBC also wants to gain...
