Prime Video, like other streaming services, relies on paid placement by studios, as well as software algorithms, to dictate where content is displayed on the home screen, said Michael Goodman, director of entertainment research for Parks Associates. Any change to that, including through greater personalization, could upend that system, he said.
“The real estate on the home screen is very valuable to studios, so it would be a big change to take away any of that coveted space,” said Goodman.
From the Times Now article, "Amazon's Bezos Pushes Prime Video Redesign Focused On AI"
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