With the average US internet household subscribing to 6.1 video services, according to Parks Associates research, consumers have access to thousands of titles across multiple services, making it difficult to find something to watch. This difficulty in finding something to watch is one of the leading reasons why consumers cancel their streaming subscription service, with 17% of US internet households citing the inability to find good programming as a reason for cancelling a streaming subscription service.
From the article, "Amazon’s 2026 Fire TV redesign transforms the home screen into a discovery hub" by Michael Goodman
We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...
Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...
This higher peak takes into consideration the growth of Wi-Fi-enabled devices entering homes, with sources such as Plume IQ and Parks Associates noting that the average household has anywhere from 20...
In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...
