First, it should be noted that Netflix is currently dominating the SVoD space domestically. Research from Parks Associates finds that Netflix has now captured 52% of the US broadband household market, while Prime Video's penetration in that market is only 24%. More glaringly, only 9% of the Netflix sub base has canceled their subscription, while the churn rate at Prime Video is 19%.
From the article "Amazon Levels Playing Field With Netflix" by www.seekingalpha.com
New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...
