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n 2018 a jaw-dropping 48 percent of U.S. consumers polled by Parks Associates said they planned to buy at least one smart home device; that number constituted an even more astounding 66 percent rise year-over-year. The expanded investments and continued technological improvements we're seeing are evidence of the sales-driven market revolution surrounding connected homes.
From the article "5 Future Jobs You've Never Heard of But That Your Kids Will Flock to " by Tom Popomaronis.
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...
