According to TV Technology’s summary of Parks Associates data, 91% of U.S. internet households had at least one streaming service last year, while traditional pay‑TV reached just 41%. Nearly six subscriptions per household has made payment flexibility and bundling essential rather than optional.
From the INQUIRER.net article, "4 ways digital platforms are reshaping entertainment access in 2026"
In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...
“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...
“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...
Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...
