Apple released the fourth-generation Apple TV in October 2015 to big fanfare. It was the first model that could run apps, as part of a new “tvOS” platform. Unfortunately, it may not be setting the world alight as much as Apple had hoped. Parks Associates data released Wednesday shows that, despite having the largest year-over-year increase in unit sales, it still ranks fourth in streaming boxes behind the Roku, Fire TV, and Chromecast. Here are three ways Apple can get more people putting Apple TVs under their sets.
From the article "3 Ways Fourth-Place Apple TV Can Climb Into First" by Mike Brown.
As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...
Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...
According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in...
Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...
