Around 22 percent of those who own or intend to buy smartwatches in the US will use them for home control and automation, according to a study by Parks Associates. Around 80 percent of smartphone/tablet users who own at least one smart home device have downloaded mobile apps for these devices.
From the article "22% of US smartwatch owners will use them for smart homes" by telecompaper.com.
A new study has good news and bad news for the proliferating group of subscription video-on-demand services, especially the big new ones backed by major media companies. On the one hand, consumers are...
Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite provider...
On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...
A Parks Associates analysis reported that SVOD churn rate dropped from 46% in third quarter 2019 to 38% in third quarter 2020. Among recent launches, the churn rate of Disney+ was at 13%, and HBO Max,...
