New cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%.
360 View: Entertainment Services in US Broadband Households reveals this increase coincides with a drop in pay-TV subscriptions and an increase in Internet-only video subscriptions.
“Pay-TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates.
From the article "15% Of US Broadband Homes Have Antenna-Only TV" by www.broadbandtvnews.com
Parks Associates reported that in 2023, the average US household with internet access had 17 connected devices. Each household uses devices tied to specific individuals, with associated email addresse...
According to Parks Associates, Wi-Fi has become a must-have for tenants and a strategic tool for owners: 70% of MDU owners say Wi-Fi helps attract residents Almost 80% say it increases pro...
Research companies like Parks Associates continue to note that networked cameras and video doorbells are some of the fastest-growing categories in the U.S. smart home ecosystem, with camera adoption c...
A Parks Associates survey revealed that 70% of users describe their systems as “easy to manage.” Experts stress usability is now a design priority, making home security accessible to all. According...
