Consider the latest OTT video study from Parks Associates . In a report released Thursday, Parks found that more than 85% of US millennials in broadband homes now subscribe to least one OTT video service. That's far more than the percentage of millennials that subscribe to traditional pay-TV services.
From the article "Why Pay-TV Needs OTT Video Now" by Alan Breznick.
“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
