On Wednesday, Netflix announced that it signed up 3.3 million new subscribers in the past three months alone, bringing the company up to over 42 million subscribers in the U.S. That’s a lot of people shelling out $7.99 a month, but it’s also quite certainly a fraction of the people actually streaming Orange Is the New Black.
According to a report from Parks Associates, cited recently by Variety, Netflix, HBO, and Hulu could be losing about $500 million each year by letting multiple people use a single account.
It seems like everyone has a story about using their brother’s ex-girlfriend’s friend’s dad’s Hulu account, or the HBO Go account of a roommate’s friend’s parents, who live abroad. We want to find out how deep the rabbit hole goes.
From the article "Whose Netflix Password Are You Using?" by Brendan Klinkenberg.
EnergySage announced today that John Gingrich, senior vice president of strategic partnerships, will present at the Parks Associates 2016 Smart Energy Summit: Engaging the Consumer, taking place Febru...
Parks Associates is an internationally recognized market research firm specializing in emerging consumer technology products and services. The company’s expertise includes the Internet of Things (IoT)...
In June, Parks Associates released a study that found video-streaming services in the U.S. will see revenue jump from $9 billion in 2014 to $19 billion in 2019. The company reported that 57% of househ...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television’s contract model, can cancel service with a click of the m...
