Pew has also reported that 68% of smartphone owners use their phone to follow along with breaking news events at least occasionally, 67% use their phone for turn-by-turn navigation while driving, and 57% do online banking with them. Parks Associates data shows 68% of U.S.-based smartphone owners listening to music via streaming outlets on a daily basis and 71% watch short video clips. And according to personal media startup Magisto, the average smartphone user takes 150 new photos during a given month.
From the article "What Should Apple Name Its Next New iPhone?" by Denise Lee Yohn.
This higher peak takes into consideration the growth of Wi-Fi-enabled devices entering homes, with sources such as Plume IQ and Parks Associates noting that the average household has anywhere from 20...
In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...
The Parks Associates 2024 Connected Home Research emphasizes the growing importance of smart detection features, such as distinguishing people, vehicles, or animals, to reduce false alerts and improve...
A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4,000 American respondents said the presence of the term “AI” made no difference in their buying deci...
