According to Parks Associates research, U.S. households that had five or more OTT subscriptions declined from 52% in Q3 2023 to 46% in Q1 2024 and average monthly spending on SVOD services dropped from $73 to $63 during the same period.
From the article, "Warner Bros. Discovery and Disney launch Hulu, Disney+, Max bundle" by Bevin Fletcher.
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...
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“Several factors contribute to OTT video service churn by consumers,” advised Brett Sappington, Senior Director of Research, Parks Associates. “In some instances, consumers are experimenting with new...
