Jashin Yeh Panza, whose father is the star of the Chinese brush-painting service, says one 90-something-year-old customer calls her office if she isn’t regularly uploading new videos. “She [said] she goes to bed with my dad every night,” Ms. Panza says.
She says about 3% to 5% of the painting channel’s customer base has canceled in the past year, a “churn” rate less than Netflix’s 9% in 2015, according to Parks Associates market-research firm. It is hard to compare, since Netflix has 75 million users while the Chinese brush-painting service has fewer than 100. Netflix declined to comment.
From the article "Want to Watch Zombies 24/7? There’s a Pay Site for That" by Shalini Ramachandran.
In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...
Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....
It's the embodiment of "If you can't beat 'em, join 'em": Researcher Parks Associates released data today showing that 21 percent of pay TV subscribers in the U.S. also subscribe to a streaming servic...
Viewers were willing to open their wallets in 2017 and create their own custom streaming solutions. The promise of SVOD services was that people could save money by cutting the cable cord and signing...
