Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV media players plateaued as consumers shifted favor to smart TVs.
From the article, "TVOS wars heated up in 2023" by Bevin Fletcher
In fact, 76 percent of respondents to a recent Parks Associates survey used their smartwatch to track steps. Sixty percent used them as a heart rate monitor, and 53 percent to track calories. Overall,...
Sonos' Flex program addresses one of the biggest barriers to consumers shopping in the connected market, noted Chris O'Dell, research analyst at Parks Associates, an Addison, Texas-based market resear...
Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month. While content is a risky business, analysts believe it's a way to keep customers engaged. "Verizo...
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...
