It’s been two and a half years since Apple refreshed its set-top box, first released in 2007. In that time, Apple TV has languished while Roku continued expanding its content library and new players entered this space.
In fact, recent market share data from Parks Associates shows Google’s $35 streaming dongle, Chromecast (at 20%), is now second to Roku (29%), and ahead of Apple TV (17%) in the US. Not bad for something that only started shipping last summer.
New streaming devices, including Amazon’s Fire TV, also are starting to eating away at the lead held by Roku, which commanded 46% of the US market in 2013. (That year, Apple TV had a 26% market share.)
From the article "The rise of Chromecast and the decline of Apple TV in one chart" by Alice Truong.
Parks Associates’ has released its latest research from its Tech Ecosystem Dashboard service, revealing the continued rise of smart tag use in United States households. According to the research, 12%...
Recent research reveals a significant trend among US internet households: 42% prefer their electricity provider or utility to supply an app for monitoring energy usage. This insight stems from a detai...
Disney’s standalone sports-streaming service is the No. 1 such platform among U.S. internet households, according to new data from Parks Associates. The platform (19%) topped NFL+ (10%), according to...
A new Parks Associates study reveals that 19% of US internet households subscribe to ESPN+, making it the leading sports-specific streaming service. NFL+ follows with 10%, as streaming continues to re...
