This is well-reflected in the booming fitness tracker sector, which is estimated to triple from $2 billion in 2014 to $5.4 billion by 2019, according to Parks Associates, a market research and consulting firm specializing in emerging consumer technology products and services.
Its research data also found adoption of connected health devices jumped from 24% of U.S. households in early 2013 to 30% by the end of 2014.
From the article "Survey: 76 Percent Of U.S. Adults Would Use Health Tracker If Clinically Accurate, Easy to Use" by Nina Flanagan.
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Parks said nearly 60% of OTT video services in North America are subscription-based. About 64% of U.S. broadband households subscribe to an OTT video service, up from 59% in 2015. Average monthly spen...
“Online giants have the scale and technology to take risks in new areas of innovation,” said Brett Sappington, senior research director, Parks Associates. “In some cases, these innovations are transfo...
As consumers integrate connected devices and services ever more deeply into their lifestyles, they bring the same expectation and desire to their health and wellbeing. New research from Parks Associat...
