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Subscriptions account for nearly 86% of consumer video spending

September 16, 2019

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to trend up in the near future as new streaming services from Disney, Apple, WarnerMedia and NBCUniversal launch.

From the article "Subscriptions account for nearly 86% of consumer video spending " by Ben Munson.

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“As far as a timeline, three to five years seems a little aggressive,” stated Glenn Hower, an OTT analyst at Dallas-based market research firm Parks Associates. “I don’t think it’s possible.” From...

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Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

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About Parks Associates

Subscriptions account for nearly 86% of consumer video spending

Previously In The News

OTT Churn Edges Up In US

'Alexa, multiply': Voice assistants show huge growth

Stocks Focus in Frontline Brokers- AT&T, Inc. (NYSE:T), Square, Inc. (NYSE:SQ)

Netflix Is King Of Paid Streaming, Study Says

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