Notably, the highest proportions of those surveyed said they signed up for a sports service via a TV provider, with 63% of NFL Game Pass taking that path, Parks Associates found.
“For sports content owners, OTT is a viable way to expand audience reach, but there are technical issues to consider,” Glenn Hower, research analyst at Parks Associates, said in a statement. “The user experience is of paramount importance to the viewer for sports content. The lead established by the NFL speaks to popularity of football, and the league’s service has avoided a major hurdle since it does not stream live games.”
From the article "Study: 16% Of U.S. Broadband Homes Take A Sports OTT Service" by Jeff Baumgartner.
"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...
Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has relea...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
