U.S. smartphone owners typically wait two years before upgrading to new models, according to Parks. In conducting its latest market research, Parks found that 1/3 of iPhone owners are still using a model more than two years old. That compares to 30% among Samsung-Android smartphone owners.
“Operators are pulling out all the tricks to encourage phone upgrades,” Parks’ director, Health & Mobile Product Research, was quoted as saying. “The once-familiar two-year contract, which tied consumers to a two-year phone upgrade cycle, is gradually fading.
From the article "Smartphone Upgrade Trends: Over 30% Keep Phones More Than Two Years" by Andrew Burger.
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
The proportion of UK households with broadband connections utilising the service to access online video content has reached 59%, according to new research. Parks Associates relayed their key findin...
“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...
This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...
