Parks Associates consumer research reports 11% of U.S. broadband households with children have a smart watch, and 16% plan to buy one by mid-year 2016. Ten percent of Spanish broadband households own a smart watch, followed by 8% in the UK, 7% in Germany, and 6% in France.
From the article "Smart Watches And APIs: Expanding Opportunities" by Harry Wang.
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...
The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...
We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...
