Parks Associates, a research and analytics group focused on IoT and smart homes, shares that consumer demand for this type of product exists. The group’s research shows that one-third of consumers now look for providers who will enable them to share data from a connected health device or app.
From the article "Smart Home Tech Enters The Privacy Of The Bathroom, Redefining The Experience" by Jennifer Castenson.
As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company’s existing Prime Music offering, ba...
Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...
In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...
“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...
