Younger households adopt smart-home devices at a higher rate than older households, but older households with smart-home devices own more devices on average, Parks Associates found in a survey.
Smart-home adoption also increases with house size, Parks said.
Among U.S. broadband households with a head of household ages 25 to 34, the adoption rate of smart-home products is almost 30 percent, the highest of any age group. Among heads of household ages 35 to 44, adoption is only 21 percent, but those households own the highest number of smart-home products with an average of two, Parks said. Networked security cameras, smart thermostats and smart door locks lead the adoption rates.
From the article "Smart Home Owners Skew Younger, But Older Households Buy More Devices" by Joseph Palenchar.
"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...
The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...
Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers. Asked about UI, 70% of consumer electronics purchasers said ease-of-use was "very important" to th...
If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely...
