While it doesn’t disclose its “active” smart TV households 
as Roku does, estimates from research via Parks Associates and Hub Entertainment Research says there are more than 77 million active Samsung Smart TV households.
From the article, "Samsung's Home Screen Offers Programmatic Ad Access For DSPs" by Wayne Friedman
A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, examines the dynamics driving the adoption of technology amenities in multifamily rentals. It explores...
We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...
Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...
This higher peak takes into consideration the growth of Wi-Fi-enabled devices entering homes, with sources such as Plume IQ and Parks Associates noting that the average household has anywhere from 20...
