Parks Associates's latest report on the sate of the US mobile market reveals a few interesting facts. Perhaps most intriguing is the reduced gap between the two titans in the realm - Apple and Samsung. The former currently controls 40% of the local mobile market, but the Korean giant is quickly catching up with 31%.
From the article "Samsung Closing In On Apple In The US" by www.gsmarena.com
Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...
Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...
Apple TV is continuing to lose ground to Roku and Amazon in the living room, a survey by Parks Associates has found. The consumer research company sampled 10,000 US homes and based its results on thos...
PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...
