According to data from Parks Associates, Roku devices are the main streaming platform used in 28 percent of homes, a figure that rises significantly with smart TV-dedicated platforms like Samsung’s Tizen OS excluded.
Roku devices accounted for 43 percent of streaming media player purchases during the first quarter of 2026, and more than 40 percent of American households identified Roku as the primary streaming platform they use on a daily basis, Parks Associates reported.
From the article, "Roku raises prices of streaming devices, ongoing memory shortage blamed" by Matthew Keys
As the clock counts down and closes out 2015, executives throughout the television and film industries will snuggle down in their beds thinking of the fast-paced year that has just passed. Just before...
Ahead of the show (the word barely covers what CES is – a city-wide exposition that takes up endless floors in high-rise hotels, not just exhibition halls), Parks Associates revealed television purcha...
“The news channels have always seen their revenue driven by major news events, many of which are unplanned, but elections are an exception because they are predictable,” Baine says. “This year, the ca...
Parks Associates unveiled four new reports today, focusing on the Internet of Things (IoT) cloud platforms, broadband provider strategies, the business of streaming music apps, and crossover opportuni...
