The firm has built a reputation for inexpensive, simple television accessories and leads Amazon's Fire TV, Google's Chromecast and the Apple TV in the U.S. market, according to research company Parks Associates - even though it tends to get overshadowed by those bigger names. Roku said in May that one-quarter of all smart televisions purchased in the U.S. have Roku software built-in, thanks to partnerships with brands including TCL, Insignia and HiSense.
From the article "Roku pushes into the audio wars with $200 speakers made just for your television" by Hayley Tsukayama.
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New Parks Associates research in the firm's Smart Home Tracker finds smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise. Parks Associates' Sma...
New research from Parks Associates, Technology Market Assessment: 5G Network Services, finds that more than 33% of US broadband households cite some level of familiarity with 5G and over 40% of US bro...
