Research from Parks Associates finds that the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24 per cent in late 2018 from 12 per cent in late 2015. The intent to cancel is higher among households that watch online video services.
From the article "Parks: ‘UK cord cutters could double’."
A recent Parks Associates study showed that nearly one in five multifamily housing residents with home internet have access to gigabit or faster download speeds. The study — included in the whitepa...
Parks Associates adds another layer to the picture, reporting that 45 percent of U.S. internet households now watch FAST services, a swift adoption for a category that barely existed five years ago....
According to the latest data from Parks Associates, 19% of US internet households have professionally monitored security systems, while 7% pay for non-professional services like alerts an video storag...
“Companies are looking for the best use cases for GenAI, and there is a lot of experimentation at play right now,” Kristen Hanich, director of research at Parks Associates, a market research and consu...
