Rising consumerism of healthcare continues to be a transformative trend affecting the entire connected health industry, Harry Wang, senior research director at Parks Associates, observes. He’s referencing just-released new data from Parks that shows the adoption of connected healthcare devices has reached 36 percent of U.S. broadband households as of Q2 2016, which is said to be a 40 percent increase since Q2 2014.
From the article "How Interested Are Broadband Consumers in Connected Healthcare Options?" by Laura Hamilton.
Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...
It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...
Too many subscription services, however, can really add up in terms of monthly expenses. Fifty percent of American households have four or more streaming subscriptions, according to the market researc...
Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...
