Even with solid growth from Apple TV last year, research firm Parks Associates estimated it to be fourth behind Google, Amazon, and Roku in streaming device sales last year. Of the 42 million streaming devices sold last year, Google's Chromecast was the leader, according to Strategy Analytics, with a 35% market share.
From the article "Here's How Apple Failed In TV" by Jeremy Bowman.
It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...
Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...
To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...
That means no “Storage Wars, no “The Walking Dead,” no “Property Brothers,” and no “The Daily Show.” It's not unusual for services to reconfigure their plans after they launch, says Brett Sappingto...
