Parks Associates unveiled four new reports today, focusing on the Internet of Things (IoT) cloud platforms, broadband provider strategies, the business of streaming music apps, and crossover opportunities between the connected car and the smart home.
From the article "Get Your IoT Research On" by Laura Hamilton.
Twenty percent of U.S. internet households own a TV antenna, according to research firm Parks Associates’ ATSC 3.0: Impact and Opportunity for Video Services industry report. It also found that 12% mo...
While consolidation might seem obvious given the challenges in the market, it will likely take longer than most people think, Parks Associates analyst Eric Sorensen told IBD. That's because of a host...
With streaming service churn rate holding steady at 47 per cent globally according to Parks Associates, the argument for retention centers back on content availability and user experience. Viewers wil...
Findings from technology research firm Parks Associates’ report, ATSC 3.0: Impact and Opportunity for Video Services, reveal that 20 per cent of US Internet households own a television antenna and...
