Providing Market Intelligence for 40 Years

In The News

Four In Ten US Phone Owners Using Voice Recognition Software

A total of 39 percent of smartphone owners in the US are using some sort of voice recognition software such as Siri or Google Now, according to a study by Parks Associates. In terms of market share, Apple’s platform is currently outpacing Android, with over half of iPhone owners using voice recognition compared to less than a third of Android phone owners. In fact, use of the "Siri" voice recognition software among iPhone users increased from 40 percent to 52 percent between 2013 and 2015, said the report, adding that younger users are particularly drawn to the feature. A total of 48 percent of smartphone users aged 18-24 use voice recognition software.

From the article "Four In Ten US Phone Owners Using Voice Recognition Software" by telecompaper.com

Previously In The News

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...