New research from Parks Associates suggests that consumer confidence in the security of their data is slipping—and not only that, it is also starting to impact adoption.
The new report shows that after years of gradual improvement in consumer confidence, trust levels are declining: fewer consumers today believe they can trust companies with their data or that they receive meaningful value in return.
From the SecurityWorldMarket.com article, "Consumer trust in data privacy is beginning to wane"
Parks Associates’ recently released Consumer Insights Dashboard: Tech Ecosystem Dashboard reveals 51% of US Internet households report owning a smart speaker and/or display. Among those househ...
Parks Associates, in partnership with Cox, released a study that found that nearly one in five multifamily residents with home internet reported receiving gigabit or faster download speeds. From th...
Parks Associates found that the average U.S. household had 17 connected devices in 2023. As Parks Associates reported, U.S. homes now average 17 connected devices. This explosive growth puts enormo...
Market context matters. Analyst firms like Canalys and Parks Associates have followed a hardening smart speaker space, with penetration in the United States hovering around half of broadband household...
