Nearly 20% of U.S. broadband households owned at least one streaming media player last year, according to research firm Parks Associates. Roku was the market leader, accounting for over a third of new device sales, followed by the Google Chromecast, Amazon Fire TV, and Apple TV -- in that order.
Amazon launched the Fire TV last April, but Apple didn't update the Apple TV last year -- which possibly explains why the latter slipped to fourth place. Since both companies launched new set-top boxes this year, the 2015 sales figures should give us a clearer idea of which device is more popular.
From the article "Amazon Strikes Back at Apple With the New Fire TV" by Leo Sun.
The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...
More and more people are watching TV and movies with over-the-top devices. Streaming device ownership spiked from six percent of U.S. broadband households in 2010 to almost 40 percent last year, accor...
We also spent some time discussing a new Parks Associates study that surveyed 10,000 homes to identify the growth in smart home tech. Doorbells and locks were the fastest growing category this year, w...
Roku has kept its eye on simplicity ever since that first player while also making products that often are far more affordable than those of its competition. “People underappreciate how important pric...
