Amazon's Fire TV set-top box outsold Apple TV in the last year, according to figures from Parks Associates.
In the US, Roku, Google, Amazon and Apple account for a whopping 86 per cent of the entire streaming market.
Roku is top, with a 34 per cent market share, while Google's Chromecast notched up 24 per cent.
Apple was third, but has been overtaken by the Amazon Fire TV set-top box.
However, it's hardly a fair comparison. Apple TV hasn't been refreshed since 2013, which is an age in terms of technology.
Apple is also rumoured to launch a new model next month. It's been whispered about for some time, which will have put people off buying the existing model.
From the article "Amazon Fire TV outsells Apple TV" by Joe Svetlik.
According to a 2023 report by market research firm Parks Associates, consumer demand for connected lighting has been driven by concerns around energy usage and costs, as well as improved interoperabil...
A recent report from Parks Associates found 66% of customers subscribing to an FWA service from a wireless operator “consider their plans to be at a fair or good price.” This was a significantly highe...
A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, al...
Amazon’s Prime Video has now overtaken Netflix as the most-subscribed-to streaming service in the United States, according to data from the research firm Parks Associates. From the article, "The St...
