And reports vary on actual cord-cutting numbers. A new report from Parks Associates says 10 percent of U.S. broadband households are now cord-cutters. The research company found that a quarter of those have cancelled their pay-TV service in the past 12 months, and are instead using online video sources. In February, a Moffett Nathanson research report, based on fresh census stats about occupied homes, estimated 3.8 million households that were cord cutters or “cord-nevers.” Last December, Nielsen said there were 2.8 million broadband homes that didn’t have a pay service.
From the article "50% of Those Younger Than 32 Won’t Be Viewing Pay TV in 10 Years" by Doug McPherson.
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The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...
