“All builders report smart home technology is highly popular with consumers, and connected products are rapidly replacing non-connected models as standard in the home,” stated Brad Russell, research director, connected home, Parks Associates. “New consumer experiences, such as the current impact of COVID-19 on working at home, will increase the value proposition of smart home tech among consumers.”
The majority of large-scale home builders offer smart home technology to increase the appeal of the house and sales price, with smart lights, thermostats and door locks typically offered as standard, and smart appliances and smart water devices usually offered as upgrades, according to Parks.
From the article "35% Of Large Builders Adding Smart Tech To New Homes: Study" by Chuck Martin.
Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, while a separate report from TiVO indicated 43 percent of...
Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...
Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT s...
Owners of wearable devices such as smartwatches and fitness trackers are far more likely to subscribe to paid streaming audio or music services such as Apple Music, Spotify or Pandora One, according t...
