Apple released the fourth-generation Apple TV in October 2015 to big fanfare. It was the first model that could run apps, as part of a new “tvOS” platform. Unfortunately, it may not be setting the world alight as much as Apple had hoped. Parks Associates data released Wednesday shows that, despite having the largest year-over-year increase in unit sales, it still ranks fourth in streaming boxes behind the Roku, Fire TV, and Chromecast. Here are three ways Apple can get more people putting Apple TVs under their sets.
From the article "3 Ways Fourth-Place Apple TV Can Climb Into First" by Mike Brown.
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Nearby is a chart shared in a recent Parks Associates release indicating the price/ value customer satisfaction rates for various technologies. The news release summarizes their findings as fol...
