Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey.
From the article "2021 Predictions: ‘Zoom Rooms,’ Full Metal Jackets will shape the year" by Eric Spitznagel.
As carriers priorities shift from increasing the average revenue per user to managing churn, consumers’ priorities have been changing as well. For example, the two-year contract, long a staple of user...
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...
Almost 75% of consumers who said they plan to purchase a smart home device deem it essential that it connects seamlessly to other products in their home electronic network, according to a new study fr...
