The number of smart home controllers used in western Europe is set to soar, from just 100,000 in 2015 to more than 9 million in 2020, according to new research from Parks Associates . The growing use of such devices in smart TVs and other household appliances is largely behind their anticipated growth, says the company.
From the article "Eurobites: Germany Finds Another €1.3B for Broadband" by Paul Rainford.
Sports rights are a proven retention tool: live games drive habitual viewing and reduce the urge to churn. Analysts at Deloitte and Parks Associates have repeatedly pointed to sports as a core lever f...
FAST discovery has been the industry’s Achilles’ heel. With so many near-duplicate channels and syndicated loops, viewers face choice overload. Analysts at firms like Ampere Analysis and Parks Associa...
Households now rely on dozens of connected devices, including streaming platforms, gaming systems, security cameras, voice assistants, and a growing range of smart appliances. According to Parks Assoc...
According to a 2023 survey from Parks Associates, about 70% of smart home device users benefit from having quality routers that support additional connectivity features. As smart homes grow in popular...
