Consolidation & Aggregation: Transformation of Streaming Services & Technologies
VirtualFuture of Video: Business of Streaming
In-PersonStreaming services are undergoing rapid consolidation and aggregation, reshaping the competitive environment. This session explores the strategic mergers, acquisitions, partnerships, and technologies defining this trend, along with their implications for market players. Learn about the future revenue streams and how businesses can leverage these changes to enhance their market position.
12:00 PM CT
Moderator
Parks Associates
12:30 PM CT
Moderator
Parks Associates
Comcast
Verizon Business
Sling TV
NOV 18: Consumers and the Expanding Streaming Ecosystem; NOV 19: Audience Growth and Monetization in a Saturated Market; NOV 20: Innovation, Technology, and the Future of Streaming
12:00 PM PT
1:00 PM PT
This session opens with strategic context around streaming’s maturing dynamics, highlighting subscriber saturation, rising costs, and emerging monetization trends. It offers a data-driven look at how services are repositioning for sustained growth in a volatile market.
1:30 PM PT
As hybrid monetization becomes the norm, providers are balancing cost-conscious consumer demand with the need for ad revenue and upsell pathways. This discussion explores how platforms structure pricing, tiers, and bundles to optimize reach and profitability.
2:15 PM PT
Entertainment is extending beyond content into ecosystems, where OS control, device integration, and cross-category experiences create new strategic advantages. Hear how players are positioning within these environments to gain share of audience attention and advertising.
2:30 PM PT
2:45 PM PT
Fragmentation is fueling churn and frustration, pushing platforms to solve discoverability through UI innovation, universal search, and smarter recommendation engines. This session addresses how improving content navigation can also improve retention and platform economics.
3:15 PM PT
3:45 PM PT
AI is reshaping how entertainment is curated, delivered, and monetized—fueling more personalized experiences and efficient revenue models. Learn how AI is being applied across discovery, ad targeting, and cross-device engagement to drive both loyalty and ARPU.
4:30 PM PT
5:00 PM PT
8:30 AM PT
8:30 AM PT
9:00 AM PT
The streaming ecosystem is crowded and complex, and survival depends on carving out clear value propositions while maintaining financial discipline. This opening session frames the strategic responses needed to thrive in a market defined by churn, competition, and content overload.
9:15 AM PT
With churn on the rise, platforms must optimize pricing, tier design, and value perception to retain cost-conscious consumers. This session explores how pricing strategy is increasingly tied to user experience, perceived content value, and competitive pressure.
10:15 AM PT
10:45 AM PT
Growth opportunities lie in reaching overlooked audiences—through regional programming, ethnic content, and interest-based niches. Learn how tailored content strategies can unlock loyal audiences and differentiate offerings in a saturated market.
11:15 AM PT
As CTV ad spend surges, platforms are racing to build the infrastructure for better targeting, measurement, and yield. This session explores how service providers and OS platforms are monetizing inventory through innovation in addressability and attribution.
12:00 PM PT
12:30 PM PT
1:30 PM PT
AI is enabling a new level of precision in content curation, dynamic bundling, and personalized recommendations, helping providers combat churn and improve lifetime value. This session dives into how super aggregators and platforms are operationalizing AI to create smarter user journeys.
1:45 PM PT
Sports rights remain a top driver of subscription growth, platform differentiation, and strategic partnerships. Learn how services are leveraging exclusivity, cross-platform distribution, and niche leagues to maximize value from sports content.
2:30 PM PT
3:00 PM PT
Live video maintains strong appeal and strategic value across formats, from news and sports to music and interactive events. This session highlights how platforms are building real-time engagement and monetization strategies around the live experience.
3:45 PM PT
AI is reshaping how entertainment is curated, delivered, and monetized—fueling more personalized experiences and efficient revenue models. Learn how AI is being applied across discovery, ad targeting, and cross-device engagement to drive both loyalty and ARPU.
4:30 PM PT
5:00 PM PT
5:30 PM PT
8:00 AM PT
8:00 AM PT
8:45 AM PT
The streaming ecosystem is crowded and complex, and survival depends on carving out clear value propositions while maintaining financial discipline. This opening session frames the strategic responses needed to thrive in a market defined by churn, competition, and content overload.
9:00 AM PT
Immersive formats like AR (augmented reality) and AI-driven content are pushing the boundaries of viewer engagement and monetization. Learn how innovators are positioning these emerging technologies as differentiators in platform strategy to generate future revenue streams.
9:45 AM PT
Social-first platforms are extending onto the TV, transforming CTV into a space for creator-led content and commerce. This session explores how distribution, monetization, and engagement strategies are evolving to meet the expectations of younger, interactive audiences.
10:30 AM PT
10:45 AM PT
ISPs are emerging as powerful aggregators, integrating streaming, linear, and device ecosystems to reduce friction and boost ARPU. Hear how bundling, UI integration, and service partnerships are being used to defend market share and drive long-term value.
11:15 AM PT
12:00 PM PT
