Turning Connected Data into Business Value
VirtualCONNECTIONS™: The Premier Connected Home Conference
In-PersonAI-powered Home: From Connected Products to Intelligent Experiences - Pre-show Workshop
WorkshopSponsored by Ayla Networks
Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization.
Join Parks Associates and Ayla Networks for a discussion on how consumer brands and solution providers are using connected device sourced data to strengthen customer engagement, improve product performance, and create new service opportunities. Panelists will examine how companies collect, analyze, and act on connected device data while addressing scalability, privacy, and long-term platform strategy. We will also explore how these organizations are leveraging device, mobile, and cloud data to increase brand value and customer loyalty.
12:00 PM
Moderator
Parks Associates
Ayla Networks
Culligan
Owlet Baby Care
Drawing on Parks Associates B2B, consumer, and industry research, along with real-world examples from connected device manufacturers, this session will explore practical approaches for converting connected data into measurable business value and building the next generation of intelligent connected products.
CONNECTIONS™ examines how artificial intelligence, new service models, partnerships, connectivity, security, energy, and consumer expectations are reshaping the connected home. The three-day event brings together executives from device manufacturers, security providers, broadband companies, platforms, utilities, insurers, builders, multifamily operators, and technology partners to identify practical paths to growth.
The agenda moves beyond product-level innovation to focus on the business of intelligent living and the convergence between ecosystems: who owns the customer relationship, how companies create recurring value, where partnerships accelerate scale, and which services can improve engagement, trust, retention, and lifetime value.
2:00 PM PT
Parks Associates opens the main conference program, introduces the event themes, and outlines the business questions that will guide the next three days. New research provides a forward-looking view of the technologies, consumer expectations, and market opportunities shaping the future of the connected home.
2:15 PM PT
As connected devices, AI, cameras, sensors, and digital services collect more information from inside the home, privacy and cybersecurity are becoming critical parts of the consumer experience. This session examines how smart home, security, and broadband providers are protecting devices, networks, and consumer data while introducing new AI-powered services. Industry leaders discuss cybersecurity services, data practices, consumer trust, and the business opportunity to make protection a core part of the connected home experience.
3:00 PM PT
As platforms, service providers, device brands, retailers, and AI agents compete for the customer relationship, differentiation is becoming more difficult and more important. Speakers discuss how companies are building stronger consumer relationships, creating distinct value, and maintaining brand relevance as discovery, purchasing, and connected home experiences become increasingly automated.
3:45 PM PT
As AI agents become part of consumer decision-making and service delivery, products and services must become easier to discover, understand, activate, and manage. This keynote explores the data, interoperability, identity, security, and partnership requirements needed to support an agent-ready home ecosystem.
4:15 PM PT
Marketing is moving from broad segmentation toward contextual engagement, lifecycle orchestration, and next-best-action recommendations. Leaders discuss how customer data and AI can improve acquisition, onboarding, education, cross-selling, and retention. The session also addresses the line between relevant personalization and a surveillance experience.
4:45 PM PT
Industry leaders deliver concise predictions on the technologies, partnerships, customer expectations, and business models most likely to reshape connected living over the next two years.
5:15 PM PT
An evening reception for networking, partner development, and continued discussion of the day’s themes.
7:00 PM PT
7:45 AM PT
8:30 AM PT
This opening research presentation examines the changing economics of connected products and services, including hardware margin pressure, subscription fatigue, ecosystem competition, rising support expectations, and the growing importance of recurring revenue. Parks Associates identifies the business models and partnership strategies most likely to create sustainable value.
8:45 AM PT
AI is improving detection accuracy, reducing false alarms, prioritizing events, and enabling faster response. This session examines how security providers, device makers, and monitoring partners are using AI to create more proactive and personalized protection. Speakers address verification, emergency response, privacy, and the operational realities of deploying intelligence at scale.
9:30 AM PT
10:00 AM PT
Industry alliances and associations play a critical role in advancing the technologies, standards, and ecosystems that power the connected home. This spotlight panel brings together leaders from key industry organizations to discuss the technologies gaining momentum, the role of interoperability and standards, and how collaboration across the industry can accelerate adoption, innovation, and market growth.
10:30 AM PT
11:00 AM PT
Connected services must work across different ownership, installation, connectivity, and management models. This panel explores managed Wi-Fi, access control, security, energy, maintenance, and resident services across apartments, rental homes, and community living environments. Speakers address deployment complexity, platform integration, property operations, and resident experience.
11:45 AM PT
Support increasingly shapes loyalty and the perceived value of connected products. This session explores AI-assisted troubleshooting, remote diagnostics, proactive maintenance, field-service optimization, and the role of human experts in complex connected environments. Speakers discuss how better support can reduce costs while improving satisfaction and retention.
12:30 PM PT
1:30 PM PT
Parks Associates shares an inside look at its research methodology, the value of consumer and industry data, and how companies use research to identify opportunities, guide strategy, and make better business decisions.
1:45 PM PT
The connected home can help identify and mitigate risk before a loss occurs. Executives discuss how security, water monitoring, smoke and fire detection, maintenance intelligence, and insurance partnerships can produce measurable outcomes. The session explores incentives, data sharing, claims reduction, consumer adoption, and the business case for preventive services.
2:30 PM PT
3:00 PM PT
A structured networking experience designed to help attendees quickly identify strategic partners, customers, investors, and collaborators across the connected home ecosystem.
3:15 PM PT
3:30 PM PT
Matter, AI assistants, and major smart home platforms are making connected devices easier to integrate, but they are also changing where differentiation and customer ownership reside. At the same time, many device categories cannot support another monthly consumer subscription. This panel explores how device makers can build profitable businesses through differentiated hardware, premium features, platform partnerships, data and service partnerships, channels, lifecycle upgrades, and new forms of recurring B2B value.
4:15 PM PT
4:45 PM PT
Energy services are expanding from individual thermostats and devices toward coordinated management of HVAC, water heating, EV charging, solar, storage, and demand response. The panel addresses consumer value, automation, utility partnerships, grid services, and business models for whole-home optimization.
5:30 PM PT
7:30 AM PT
Breakfast and networking before the final day of programming.
8:30 AM PT
Parks Associates introduces the day’s focus on channels, partnerships, investment, and the role of connectivity in creating demand for connected products and services.
8:45 AM PT
Broadband providers are expanding beyond speed to compete through experience. This session examines managed Wi-Fi, cybersecurity, entertainment, smart home, and security bundles designed to improve acquisition, engagement, retention, and household lifetime value. Speakers discuss go-to-market models, support, service attachment, and the economics of partnering with device and platform providers.
9:30 AM PT
Connected home adoption depends on trusted channels and clear consumer value. This panel evaluates retail, builder, dealer, professional installation, property, and direct-to-consumer strategies. Speakers address education, merchandising, installation, service attachment, channel conflict, and the role of partners in supporting the customer after the sale.
10:15 AM PT
10:45 AM PT
No single company can deliver the full intelligent-home experience. This keynote highlights partnership models that combine technology, distribution, installation, services, and customer relationships to accelerate scale, improve execution, and reduce go-to-market friction.
11:15 AM PT
The connected home is entering a new phase as AI, advanced connectivity, interoperability, and intelligent services reshape the consumer experience. This panel brings together leaders from across the ecosystem to discuss where the market is headed, how consumer expectations are changing, and where companies see the greatest opportunities for growth in the next decade.
12:00 PM PT
1:00 PM PT
Parks Associates Research Workshop
7:30 AM PT
Check in, enjoy a hot breakfast, and begin networking with executives, speakers, sponsors, and Parks Associates analysts before the program begins.
8:30 AM PT
Parks Associates opens the event with research and market context on the transition from connected products and app-based control to intelligent orchestration, proactive services, and outcome-based experiences. The session highlights the consumer adoption, business-model, and competitive trends shaping investment across the connected home, including top 10 industry developments.
9:00 AM
AI is changing how consumers discover, control, and receive services in the home. This keynote panel examines how agents, ambient intelligence, and contextual interfaces can simplify setup, automate routines, anticipate needs, and create new value. Speakers will discuss where control resides, how brands remain visible, and the roles of device makers, platforms, service providers, and connectivity companies in an agent-driven environment.
9:45 AM PT
Residential video is evolving beyond security and surveillance into an intelligent platform for understanding activity, automating responses, and delivering new services. Parks Associates presents the latest consumer research on video device adoption, AI-enabled features, and demand for smarter monitoring experiences. The presentation examines how cameras and video intelligence are creating new opportunities across security, safety, smart home, and property services.
10:00 AM PT
Parks Associates presents the latest research on broadband routers and gateways and their expanding role as the foundation for connected home services. The session examines consumer adoption, network performance, and opportunities for value-added services that extend beyond connectivity.
10:15 AM PT
10:45 AM PT
The next smart home interface will be less visible, more conversational, and more aware of context. Voice, vision, presence detection, sensors, and household data can work together to create intuitive experiences. Parks Associates shares new research on consumer adoption and expectations for AI-powered interfaces, followed by a spotlight discussion on how voice, vision, context, and ambient intelligence are creating the next generation of connected experiences.
11:00 AM PT
An interactive session that puts attendees at the center of the conversation. Parks Associates goes into the audience to hear directly from industry leaders on the trends, challenges, and opportunities shaping multifamily and connected properties. Expect quick questions, candid perspectives, and a range of voices on what is working today and what comes next.
11:30 AM PT
This sponsored spotlight session features an industry leader sharing their perspective on how AI-powered interfaces are evolving through voice, vision, context, and ambient intelligence. The discussion explores emerging applications, market opportunities, and what these advances mean for the future of connected experiences.
11:45 AM PT
Join industry leaders for an interactive lunch featuring small-group roundtable discussions on the biggest opportunities and challenges shaping the connected home. Attendees exchange perspectives, share real-world experiences, and discuss topics spanning AI, connectivity, security, energy, interoperability, and new services.
1:00 PM PT
Intelligent services require greater access to household data, increasing the importance of transparency, consent, security, and responsible design. This presentation from Parks Associates highlights industry developments and consumer perspective on privacy and data security in the home.
1:15 PM PT
This presentation highlights Parks Associates research on the SMB market, including technology adoption, security needs, operational challenges, and emerging opportunities for service providers. The session speakers share key data on how small and medium businesses are investing in connected solutions and where demand is growing.
1:30 PM PT
Join the leaders in the connected home on May 5-7 in Santa Clara, California.