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Lance is currently the CEO of three technology companies - Groove Technology Solutions, a systems integrator servicing the hospitality, healthcare and residential multi-family industries, Della Connect providing smart building technology solutions for the MDU industry and EpicVue which services connectivity and television service for the long-haul trucking industry.
Director of Research Parks Associates
Director of Research | Parks Associates
INDUSTRY EXPERTISE: Consumer electronics, mobility services and devices, connected health and wellness.
Kristen Hanich heads Parks Associates' consumer electronics and mobility research, with expertise in other verticals including connected cars, mobile networking, healthcare, wellness, and independent living. She leads a mix of custom and syndicated research projects throughout the year, with a focus on major players and emerging trends. Kristen specializes in bridging the gap between data-driven and narrative approaches to understanding the consumer markets via a mix of qualitative and quantitative research approaches.
Kristen has dual master's degrees in applied anthropology and public health from the Universities of North Texas in Denton and Fort Worth. She earned her BSc in health at the University of Texas at San Antonio and has a graduate certificate in Geographic Information Systems.
INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services.
Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.
Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.
VP, Business Development Parks Associates
VP, Business Development | Parks Associates
Jason Paris joined Parks Associates as an analyst studying international telephone, cable, and satellite providers and is now a member of the business development team.
Jason graduated from the University of Texas at Austin with a BA in psychology and government. After working for the Texas House of Representatives, Jason spent the previous seven years in New York City working with portable and enterprise healthcare technologies.
As the President and Chief Marketing Officer at Parks Associates, Elizabeth Parks plays a pivotal role at Parks Associates. With over two decades of dedication to the company, she has been instrumental in shaping its growth and success, along with the continued focus of delivering timely and quality industry and consumer insights on the connected home and SMB industries.
Elizabeth's leadership extends across a diverse range of responsibilities. She is a driving force behind the company's research focus and coverage areas, ensuring that Parks Associates remains at the forefront of industry trends and insights for the broadband, consumer electronics, and home service markets. Her expertise is showcased in the strategic communication plan she orchestrates, encompassing advertising, public relations, and marketing efforts.
A cornerstone of her role is as the key organizer of Parks Associates' prestigious events, including Parks Associates signature event, CONNECTIONS™, Smart Energy Summit, Future of Video, Connected Health Summit, and Smart Spaces.
Elizabeth's commitment to Parks Associates' overarching mission is unwavering. She is dedicated to providing clients with the most reliable and comprehensive consumer and industry research and analysis. Parks Associates syndicated and custom research work helps empower businesses to make informed decisions in an ever-evolving landscape.
Elizabeth's journey with Parks Associates began after graduating with a BA in psychology from the University of Texas at Austin. She lives in Plano Texas with her husband and three children.