Marc Gevers is a seasoned technology leader with over two decades of experience driving innovation at the intersection of healthcare, safety, and smart building systems. As Director of IT at CommonSail Investment Group, he leads strategic technology initiatives that enhance safety, security, and operational efficiency across senior living communities. Marc brings a unique perspective shaped by a strong background in enterprise technology and a commitment to solutions that improve both resident well-being and workforce effectiveness. His insights reflect a deep understanding of how connected technologies can transform safety outcomes in aging services environments.

Spencer Moore is a market-aware revenue and commercial strategy executive with a strong reputation for delivering results. In his quest to translate brand promise into true power for the company and real value for its customers, he always challenges the status quo thinking with a fresh analysis of market trends. Spencer brings diverse business and new service development experience to the Becklar team and is passionate about developing lasting business relationships.

Rick Taylor, EVP, Sentrics

Brock Winzeler is the President of Becklar’s Workforce Safety and Personal Health & Safety divisions. Becklar is a leading provider of connected safety solutions, combining innovative technology and compassionate service to enhance the freedom, confidence, and peace of mind of millions across North America. Under Brock’s leadership, Freeus grew into one of the country’s most recognized providers of mobile personal emergency response systems (mPERS), with over 2.5 million devices sold and support for more than one million subscribers through its award-winning monitoring centers. Becklar has championed advancements in AI-driven safety, IoT platform services, and 24/7 professional monitoring, driving $4M+ in annual R&D investments to ensure continuous innovation. Brock is passionate about creating systems that allow seniors to age in place with confidence and help workers stay safe in high-risk environments. Brock lives in Pleasant View, Utah, with his wife and four children. He is deeply committed to family, faith, and building solutions that genuinely care for people first.

Ashton joined Parks Associates with over 15 years experience in sales, business development, account management and sponsorship sales within the hotel and sports industries. She is now part of the business development team managing event sponsorships and custom marketing services. Ashton graduated from the University of Texas at Arlington with a BA in Business Administration and concentration in Marketing. After working for Four Seasons Resorts for nearly 10 years, Ashton spent the next seven years working with PGA TOUR pro golfers and their corporate sponsors/partners before joining Parks Associates.

INDUSTRY EXPERTISE: Consumer electronics, mobility services and devices, connected health and wellness. Kristen Hanich heads Parks Associates' consumer electronics and mobility research, with expertise in other verticals including connected cars, mobile networking, healthcare, wellness, and independent living. She leads a mix of custom and syndicated research projects throughout the year, with a focus on major players and emerging trends. Kristen specializes in bridging the gap between data-driven and narrative approaches to understanding the consumer markets via a mix of qualitative and quantitative research approaches. Kristen has dual master's degrees in applied anthropology and public health from the Universities of North Texas in Denton and Fort Worth. She earned her BSc in health at the University of Texas at San Antonio and has a graduate certificate in Geographic Information Systems.

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services. Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute. Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.

Jason Paris joined Parks Associates as an analyst studying international telephone, cable, and satellite providers and is now a member of the business development team. Jason graduated from the University of Texas at Austin with a BA in psychology and government. After working for the Texas House of Representatives, Jason spent the previous seven years in New York City working with portable and enterprise healthcare technologies.

Parks Associates mission is to help companies navigate the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, and executive conferences. With over two decades of dedication to the company, Elizabeth Parks, President and Chief Marketing Officer, has been instrumental in shaping its growth and success, along with the continued focus of delivering timely and quality industry and consumer insights on the broadband, entertainment, connected home and SMB industries. Elizabeth's commitment to Parks Associates' overarching mission is unwavering. Parks Associates provides clients with the most comprehensive consumer and industry research and analysis to empower businesses to make informed decisions in an ever-evolving landscape. Elizabeth's journey with Parks Associates began after graduating with a BA in psychology from the University of Texas at Austin. She lives in Plano Texas with her husband and three children.