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White Paper

Support Services

07/22/2024

Turmoil in the Smart Home: The Impact on User Experience

This white paper identifies the issues that consumers face when seeking support for technical issues, including the resolution process and support experience. As the complexity and competition in the...

Trackers

Video Services: OTT, Pay TV

07/22/2024

Streaming Video Tracker: Analyst Notes, Q2 2024

The Analyst Notes for the Streaming Video Tracker, North America details the latest changes to this service. This information is provided to help clients better understand how analysts arrived at thei...

White Paper

Video Services: OTT, Pay TV

07/18/2024

The Rise of AI: Consumer Perspectives

This white paper assesses the rise of AI across media, entertainment, and advertising. It shares survey findings on consumer sentiment about the use of AI in content creation and devices within the ho...

Trackers

Smart Home Devices, Automation, Controls

07/03/2024

Smart Home and Security Tracker 2024 - June Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Video Services: OTT, Pay TV

07/02/2024

Streaming Video Tracker - North American Update: June 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

Consumer Insights Dashboard

Wi-Fi and Home Networking

07/02/2024

Home Services Dashboard Q1 2024

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.   Consumer Insights Dashboards...

Quantified Consumer

Smart Home Devices, Automation, Controls

07/31/2024

Consumer Perception and Use of AI Applications

Over the past decade, brands have infused AI/ML technologies into their products, services, and workflow to enhance feature sets, enable solutions to work more intelligently and independently, and off...

Consumer Insights Dashboard

Consumer Electronics Devices

06/21/2024

Tech Ecosystem Dashboard: Q1 2024

The Tech Ecosystem Dashboard visualizes the most important metrics informing the strategic decision making of companies connected to the leading consumer electronics devices in the home. Consumer I...

Quantified Consumer

Energy Management

06/22/2024

EV Charging at Home: User Demand and Preferences

As the adoption of electric vehicles continues to grow, understanding consumer needs and priorities for home-based charging solutions is crucial for shaping future developments in the EV industry and...

Trackers

Smart Home Devices, Automation, Controls

06/17/2024

Smart Home and Security Tracker 2024 - May Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Quantified Consumer

Wellness and Fitness

07/19/2024

Wearables: Advances in Health & Safety

Consumer adoption of wearables has hit an all-time high, with nearly half of US internet households owning one or more smart watch or fitness tracker. Device makers must carefully evaluate their next...

Trackers

Video Services: OTT, Pay TV

06/03/2024

Streaming Video Tracker - North American Update: May 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

Trackers

Wi-Fi and Home Networking

06/03/2024

Broadband Market Tracker Q1 2024

Includes both "Profiles and Estimates, Q1 2024" for US and Canadian home internet services and "Q1 2024 News and Analysis." The Broadband Market Tracker provides estimates for residential home inte...

Blogs

pay TV

OTT

streaming

Fortune

In The News

07/27/2024

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

07/27/2024

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

07/27/2024

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

07/27/2024

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

07/27/2024

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

07/27/2024

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

07/27/2024

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

07/27/2024

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

07/27/2024

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

07/27/2024

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

07/27/2024

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

07/27/2024

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

07/27/2024

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

07/27/2024

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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07/27/2024

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