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Shifting demand in video services reveals growth strategies

A study from research organisation Parks Associates has revealed US consumers are cutting streaming...

The next frontier of e-commerce is our TVs, thanks to interactive ads

The space is still fairly new, with around 10 million connected TV (CTV) households in the U.S., or...

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason The...

Stream TV or Pay for Cable: Which Is the Better Choice?

According to a July 2022 study from Parks Associates, roughly one-quarter of American households sub...

Netflix, Disney+, Hulu price hike: With cost of streaming services going up, how to save.

The streaming industry calls all this hopping around “churn” and 36% of streaming customers do it, a...

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses Recentl...

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