Parks Associates In The News

Latest In The News

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults...

75% Of Security Sales Include Smart Home Devices, Says Study

More than 90% of security dealers offer some form of interactive service and 75% of security sales o...

Shopping By Voice Set To Explode

Voice shopping may also be hitting the road, as 57 percent of U.S. broadband households are interest...

SVOD MARKET: Survival of the Fittest

Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there...

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in th...

The One Tech Device Consumers Can’t Live Without

“Consumer concerns about data privacy and security, including both the unauthorized hacking of devic...

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

75% Of Security Sales Include Smart Home Devices, Says Study

Shopping By Voice Set To Explode

SVOD MARKET: Survival of the Fittest

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

The One Tech Device Consumers Can’t Live Without

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Mindi Sue Sternblitz-

Rubenstein

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