Providing market intelligence for more than 35 years

In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

From FAST channels to co-viewing, CTV advertising will look different in 2024

Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-support...

Why the Matter standard is becoming critical in smart home purchases

The Matter certification is quickly becoming a must-have for U.S. households looking to purchase sma...

How to protect your Cyber Monday packages from porch pirates this holiday season

Video doorbells are also a growing in popularity across the U.S. In the second quarter of 2023, 20%...

3 Tips for Assessing Your Product Lines for 2024

A report released by Parks Associates this year found that small, local security dealer businesses a...

The Biden administration wants to ban quit fees for cable customers

That all-inclusive model might not be sustainable in a world where consumers can treat paid TV like...

Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday

“After big growth during the pandemic, the streaming stack has largely plateaued,” said Jennifer Ken...

Contact Us

Parks Associates

Sign up to receive all the latest media alerts in your inbox